Idea to iPhone Product, App Promotion

IOS Product Development
In my last post (Idea to iPhone Product, The Last Mile), I covered the ins and outs of pushing the final build of your application to the app store. That process will take anywhere from 1 to 2 months. That downtime will be a great timeframe to start up your promotional phase, if you haven't already. I strongly recommend that you pick up a copy of the The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed book by Dave Wooldridge and Michael Schneider. The book contains a wealth of beginners information on branding, marketing, and the like. The book recommends different ways to get what you want from marketing: interest. It's easy to put your app out there and spam your friends, family, and the…
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